Brand
ProjectEyewear Viral
Gucci Eyewear Viral 2023
Associated creatives
Tags
Description
This video piece for Gucci captures an intimate domestic scene inside a dimly lit living room where children and family members interact around a vintage television set and VCR player. The warm indoor lighting contrasts with the cool blue glow emanating from the television screen as characters put on oversized, rhinestone-encrusted novelty eyewear. The sequences transition through warm table lamps, patterned textiles, and nostalgic interiors, creating a cinematic narrative about discovery and wonder. Post-production elements include atmospheric colour grading and classic tape-effect transitions.
