Gucci: Eyewear
Brand
Date
Jun 2025
Description
Gucci presents a new campaign for its latest eyewear collection, captured through a cinematic lens by director Petra Collins. The film centers on a domestic scene, unfolding within a nostalgic living room setting defined by retro decor and deliberate, warm ambient lighting. The project channels an intimate, theatrical atmosphere using live-action techniques and a distinct 1980s-inspired aesthetic. Through analogue film, the work highlights the statement eyewear pieces as the central focus of a family gathering, leaning into vintage color grading to establish its mood.
Style
Horizontal, Cinematic, Warm, 1980s
Techniques
Analogue / film, Natural light
Industries
Color
Burgundy
Forest Green
Mustard
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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