Gucci: Eyewear 2022
Brand
Date
Oct 2025
Description
Gucci presents its 2022 eyewear campaign, a dynamic fashion project captured through cinematic live-action footage. The film follows a diverse group of models traveling by bus across an expansive desert landscape, alternating between intimate close-ups of the collection and candid group interactions. The production highlights a range of retro and modern frame silhouettes, leaning into a saturated palette. Warm golden hour lighting and natural lighting emphasize the textural details of the eyewear against the desert backdrop.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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