Brand
ProjectEyewear 2022
Gucci Eyewear 2022 2025
Associated creatives
Tags
Description
This dynamic fashion video campaign for Gucci features a diverse group of models wearing statement eyewear while traveling aboard a moving bus through an expansive desert landscape. The cinematic footage captures intimate close-ups and lively group moments, highlighting various retro and modern sunglasses frames against the sunlit desert backdrop. Warm tones, natural lighting, and expressive character moments accentuate the stylish eyewear collection.