Gucci: The Awakening

Apr 2022

Gucci presents The Awakening, a cinematic fashion campaign that explores a series of surreal vignettes. Starring musician Florence Welch, the project unfolds across a sequence of atmospheric environments, moving from a dusk-lit garden maze to the dense, ornate interiors of a historic estate. Produced by Absolute, the visual narrative leans into a nostalgic color palette and dramatic lighting. The project highlights intricate period architecture and high-fashion silhouettes through a blend of live-action technique and cinematic staging. Post-production, sound design, and additional production services were also provided by the Absolute team.

Horizontal, Cinematic, Warm, Nostalgic

Analogue / film

Hotel Room

Advertising Campaign, Brand Film / Corporate Video