Gucci The Awakening 2022

Description

This cinematic video campaign titled The Awakening for Gucci features musician Florence Welch in a series of surreal, highly stylized vignettes. The sequence opens with a woman running through a tall green garden hedge maze at dusk under a pink sky. Subsequent scenes shift to an ornate historic estate interior, where Welch walks down a long hallway wearing an elaborate sequined gown with voluminous pink feathered trim. Another scene shows her lying on a canopied bed with yellow drapes and floral arrangements, reading a red book in a richly appointed green-walled room. The cinematography employs a warm, nostalgic color grading with dramatic lighting and detailed period architecture.