For the Gucci Beloved campaign, director Harmony Korine captures a nostalgic, late-night talk show set featuring Harry Styles and James Corden. The work leans into a cinematic, retro-styled aesthetic that leans on live-action technique to mirror the tone of classic television broadcasting.
Produced by GE Projects with creative development from Simmonds Ltd, the project highlights the collection within a minimalist studio environment. The set serves as the primary stage for a conversational interaction, defined by its city skyline backdrop and controlled overhead lighting.
