Gucci: Beloved ft. Harry Styles
Brand
Date
May 2025
Description
For the Gucci Beloved campaign, director Harmony Korine captures a nostalgic, late-night talk show set featuring Harry Styles and James Corden. The work leans into a cinematic, retro-styled aesthetic that leans on live-action technique to mirror the tone of classic television broadcasting. Produced by GE Projects with creative development from Simmonds Ltd, the project highlights the collection within a minimalist studio environment. The set serves as the primary stage for a conversational interaction, defined by its city skyline backdrop and controlled overhead lighting.
Style
Horizontal, Cinematic, Minimalist
Industries
Color
Camel
Navy
Burgundy
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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