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Gucci: Combo

Brand
Date

May 2021

Description

Gucci presents Combo, a commercial production that reimagines the brand's latest collection within the nostalgic frame of a 1970s talk show. Host James Corden anchors the sequence, welcoming guests including Awkwafina, Harry Styles, Serena Williams, and Diane Keaton onto a meticulously detailed studio set. The project leans into minimalist production values and warm, retro-inflected lighting to highlight apparel and accessories. Creative development was managed by Simmonds Ltd, with physical production executed by GE Projects and post-production and VFX services provided by Consulate.

Style

Horizontal, Commercial, Minimalist, 1970s

Context

Advertising Campaign, TVC / TV Commercial

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