Gubi
Branding
Aug 2025
Palermo Studio develops a refined digital identity and e-commerce experience for Danish design house Gubi. The project focuses on a clean, minimalist UI system that balances functional retail navigation with editorial storytelling. Across desktop and mobile interfaces, the design leans into white negative space and structured typographic hierarchies to showcase iconic furniture pieces and lighting fixtures. The digital environment integrates technical product specifications, designer attributions, and color-swatch selectors within a streamlined framework. By incorporating high-contrast call-to-action elements, the platform maintains a commercial utility while emphasizing architectural photography and product-led layouts. The collaboration establishes a cohesive visual language that underscores Gubi's position in the luxury furniture market.
Horizontal, Commercial, Clean, Minimalist
UI illustration
Solid Colour
Website / Web
