Graff

Aug 2023

For its Fall 2023 ad campaign, luxury heritage house Graff captures the essence of refined escape, merging the high-octane allure of a vintage British racing green convertible with the ethereal delicacy of its signature butterfly-themed diamond collections. Captured on the sun-drenched grounds of Villa La Vigie along the French Riviera, the imagery channels an effortless, coastal lifestyle that balances high-fashion editorial polish with a sense of warm, summer spontaneity. Under the creative direction of The Style Council, photographer and director Mikael Jansson harnesses bright natural light to accentuate the meticulous craftsmanship of each piece, ensuring the pavé diamond motifs remain the luminous center of every frame. The aesthetic is anchored by the minimalist styling of Emmanuelle Alt, who pairs understated white and black separates with Rianne Van Rompaey’s sophisticated presence to ensure the jewelry maintains its status as the collection’s definitive protagonist. Through a series of intimate lifestyle portraits and precise macro shots, the campaign explores the intersection of classic elegance and kinetic motion. By framing the jewelry against the glossy, reflective surfaces of the car and the expansive, hazy backdrop of the Mediterranean, the project achieves a seamless blend of luxury and travel. The result is a visually cohesive portfolio that highlights the brilliance of the stones through a contemporary, aspirational lens, emphasizing both intricate detail and grand, atmospheric storytelling.

Lifestyle, Editorial, Vertical, Commercial

Natural light

Jewellery, Fashion