GoodRx: Sarah
Brand
Date
May 2026
Description
GoodRx delivers a narrative-driven commercial spot featuring a stylized western motif. The campaign centers on an animated prairie dog character performing a musical number against a desert-inspired painted backdrop. The production leans into a painterly, cinematic aesthetic, utilizing warm earth tones to ground the 3D render and CGI elements. This project includes production from Ben Conway, with post-production, VFX, and audio work handled by Alkemy X.
Style
Horizontal, Cinematic, Warm, Retro
Techniques
Animation, 3D render / CGI
Color
Mustard
Camel
Background
Desert
Context
TVC / TV Commercial
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