GoodRx
Sarah
Brand
ProjectSarah
Date
May 2026
Description
GoodRx introduces a western-themed commercial video titled Sarah. The project features an animated prairie dog character set against a painted desert backdrop of mesas and saguaro cacti, performing with an acoustic guitar. The spot utilizes a stylized, painterly aesthetic to build its narrative, leaning into a retro sensibility through warm earth tones and cinematic composition. Production duties were handled by Ben Conway, with Alkemy X overseeing the post-production, VFX, and sound design.
Style
Horizontal, Cinematic, Warm, Retro
Techniques
Animation, 3D render / CGI
Color
Mustard
Camel
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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