GoodRx
Jim
Brand
ProjectJim
Date
May 2026
Description
This animated commercial for GoodRx, titled Jim, introduces the character Dusty Pete in a western-themed narrative. The production navigates between a stylized town stage setting and expansive desert landscapes, blending traditional western motifs with contemporary digital touchpoints. Crafted with a polished animation style, the piece leans into a cinematic visual approach. The work was produced by Ben Conway, with post-production, VFX, and sound design managed by Alkemy X.
Style
Horizontal, Cinematic, Polished
Techniques
Animation, Natural light
Industries
Banking
Color
Camel
Chocolate
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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