GoodRx
Jim
Brand
ProjectJim
Date
May 2026
Description
GoodRx introduces a narrative-led commercial for its Jim campaign, utilizing stylized animation to ground its messaging in a distinct visual environment. The spot centers on an anthropomorphic prairie dog character, Dusty Pete, who navigates a series of western-themed settings—from a vintage-styled stage to expansive desert landscapes. The production balances character-driven storytelling with a polished aesthetic, incorporating on-screen text to guide the viewer through the narrative. Developed with production by Ben Conway, the project features extensive post-production, VFX, and sound design handled by Alkemy X.
Style
Horizontal, Cinematic, Polished
Techniques
Animation, Natural light
Industries
Banking
Color
Camel
Chocolate
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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