GoodRx
Jim
Brand
ProjectJim
Date
May 2026
Description
GoodRx introduces the 'Jim' campaign, an animated commercial featuring an anthropomorphic prairie dog named Dusty Pete. The narrative unfolds across a stylized western set, transitioning from a stage-lit town square with vintage aesthetics to an expansive desert landscape. Produced by Ben Conway, the spot uses character animation and cinematic lighting to highlight the service interface on a smartphone. Alkemy X handled the post-production and sound design, integrating on-screen text to guide the viewer through the brand presentation.
Style
Horizontal, Cinematic, Polished
Techniques
Animation, Natural light
Industries
Banking
Color
Camel
Chocolate
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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