GoodRx
Josie
Brand
ProjectJosie
Date
May 2026
Description
GoodRx introduces a new commercial spot titled 'Josie,' featuring an anthropomorphic groundhog performing by a campfire in a desert setting. The narrative centers on a musical performance under a moonlit sky, utilizing detailed animation and stylized VFX to build a cinematic atmosphere. The production, led by Ben Conway, leans into a nostalgic tone through its character-driven animation. Post-production and visual effects were handled by Alkemy X, who also managed the music and sound design for the project.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Animation, VFX / visual effects
Industries
Insurance
Color
Camel
Golden Yellow
Context
TVC / TV Commercial
Associated creatives
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