GoodRx: Josie
Brand
Date
May 2026
Description
GoodRx introduces the 'Josie' commercial spot, a narrative project within the insurance and finance space. The film features an anthropomorphic groundhog set against a desert landscape, playing an acoustic guitar by a campfire under a full moon. Produced by Ben Conway, the spot leans into a nostalgic aesthetic through detailed animation and VFX. Post-production and sound design were managed by Alkemy X, emphasizing the atmospheric desert setting.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Animation, VFX / visual effects
Industries
Color
Camel
Golden Yellow
Context
TVC / TV Commercial
Associated creatives
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