GoodRx
Nate
Brand
ProjectNate
Date
May 2026
Description
GoodRx introduces Nate, a puppet groundhog narrator, in this commercial campaign designed to bring warmth to the brand's financial messaging. The project blends live-action technique with intricate puppetry to create a grounded, storybook aesthetic. Set against a stylized desert diorama featuring hand-painted canyon walls, the narrative utilizes warm, cinematic lighting to anchor the character. Alkemy X managed the post-production and VFX, ensuring the puppet's presence within the scene remains coherent alongside the musical elements. Ben Conway led the production efforts for the spot.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation
Industries
Banking
Color
Golden Yellow
Camel
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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