Glossier: Lash Slick Movie
Brand
Date
May 2023
Description
Glossier's Lash Slick campaign channels the product's long-lasting performance through a mix of live-action vignettes and vibrant anime-style sequences. The film moves through a series of emotional exchanges, from phone calls to outdoor scenes, highlighting the mascara's resistance to moisture and wear. Production company Golden Projects frames these scenarios across varied environments, transitioning between cinematic black-and-white close-ups, domestic interiors, and illustrated seaside backdrops. The work emphasizes the versatility of the mascara within everyday contexts.
Style
Humorous, Horizontal, Commercial, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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