Glossier
Future Dew
Brand
ProjectFuture Dew
Date
Feb 2025
Description
Glossier’s Future Dew campaign leans into an editorial aesthetic that centers on radiant, luminous skin. Through a series of intimate beauty portraits, the imagery highlights natural skin textures, utilizing clean, minimalist art direction to showcase the product’s dewy finish. Photographer Laura Jane Coulson captures a fresh, bright palette, employing warm natural light and, in select frames, analogue film techniques to create a soft, luminous quality. The execution is grounded in a clean beauty philosophy, featuring styling by Helga Burrill and makeup by Homa Safar, which emphasizes an approachable, high-gloss look.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Skincare
Background
White Seamless
Context
Advertising Campaign
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