Glossier: Future Dew

Brand

Glossier

Date

Feb 2025

Description

Glossier’s campaign for Future Dew captures a radiant, minimalist approach to skincare advertising. The portrait-focused series emphasizes natural skin textures and a luminous, dewy finish, utilizing soft, warm natural light and clean studio aesthetics to highlight the product’s intended glow. Photographed by Laura Jane Coulson, the imagery leans into an editorial sensibility, featuring intimate close-ups of models including Nyalit Lual. The compositions are brought together through thoughtful styling by Helga Burrill, hair by Rachel Lee, makeup by Homa Safar, and manicures by Holly Falcone, resulting in a cohesive visual language defined by clean lines and subtle metallic accents.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Skincare

Background

White Seamless

Context

Advertising Campaign