Glossier

Mar 2025

The Glossier You Fleur 2025 campaign explores a soft, botanical-forward aesthetic for the fragrance brand. Photographed by Tanya and Zhenya Posternak and directed by Mitch Ryan, the imagery leans into a naturalistic palette, utilising macro-focused compositions to link the product to organic elements like wildflowers and garden greenery. Featuring model Mayor Dutie, the series incorporates clean, editorial portraiture that balances intimate close-ups with outdoor urban settings. The visual narrative is defined by warm, natural light and organic textures, with set design by Mila Taylor-Young and styling by Jasmine Hassett grounding the scent in a tactile, accessible environment. Supporting the campaign's refined look, the production includes hair styling by Lucas Wilson, makeup by Marcelo Gutierrez, and manicuring by Natalie Pavloski, further emphasising the clean, delicate nature of the project.

Editorial, Vertical, Clean, Warm

Natural light

Fragrance

Advertising Campaign