Two perfume bottles resting on a textured coastal rock formation outdoors at sunset

Model lying on sandy beach holding a dark glass perfume bottle near her face under warm sunlight.

Close-up of a woman holding a perfume bottle near her neck with an ocean and sunset sky in the background.

Perfume bottle resting on a wet rock beside water with an amber stone and a white flower

Model lying on wet sand at the water edge wearing a dark wet dress

A person touching a blue glass perfume bottle resting in shallow water on a sandy beach.

Model standing on a sandy beach at the water's edge, holding a small dark bottle while wearing a sheer dark sarong.

Model lying on a sandy beach by the water with arms raised above her head in golden hour light.

Model with long dark wavy hair seated outdoors by the water at sunset in a portrait photograph.

A woman in a black dress standing knee-deep in the ocean during a golden sunset.

Model floating on calm ocean water during sunset with sunlight reflecting on the surface.

Glossier Soie 2026

About

The Soie campaign for Glossier masterfully navigates the intersection of fragrance and beauty, presenting a sensory narrative rooted in the raw, elemental beauty of the coastline. Captured through the lens of photographer Laura Jane Coulson, the project leans into editorial minimalism to emphasize the tactile relationship between the product and its environment. By utilizing soft golden hour light, the campaign achieves a cinematic quality that bridges the gap between commercial appeal and high-concept artistry. The visual strategy centers on a study of contrasts: the precision-engineered cylindrical glass bottles against the rugged, weathered texture of granite and wet sand. Under the guidance of fashion director Laëtitia Gimenez Adam, model Africa Garcia embodies a serene yet striking presence, further elevated by the nuanced beauty work of makeup artist Valentina Li and the effortless styling of Joe Burwin. These lifestyle-focused images prioritize natural light and fluid movement, with the interplay of sun-drenched water and deep blue hues creating an atmosphere of quiet, summer luxury. By stripping away excess artifice, the project relies on intentional composition to evoke an emotional response, ensuring that the fragrance is not merely showcased but experienced as an extension of the natural world. Every frame serves as a testament to the power of authentic, location-based storytelling in modern beauty marketing.