Gillette
Featured Gillette projects
This week's top Gillette projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Gillette · "Bond" (feat. Knower)
Gillette's commercial "Bond" features a sequence of high-stakes, action-oriented narratives following a central protagonist through intense environments. From a stark industrial corridor and a daring jump from a cargo plane to rugged volcanic terrain and snow-capped mountain ranges, the film transitions into the refined atmosphere of a dimly lit casino. The project employs moody, high-contrast lighting to underscore its cinematic tension. By alternating between desaturated color palettes for outdoor sequences and rich, warm tones for interior shots, the piece utilizes live-action techniques and slow-motion sequences to build its pacing. Music and sound design for the production were handled by Perpetual Motion.
Gillette · Gillette Venus Olympics 2024 When Smooth Skin Really Matters
Gillette Venus presents the 'When Smooth Skin Really Matters' campaign, an integrated project featuring Paralympic Gold Medalist Anastasia Pagonis. The spot, directed by Lisette Donkersloot, captures the athlete through her training routine in both pool and bathroom settings. Produced by Imposter with creative direction from Julie Nichols and creative support by Jennie Armon, the work utilizes live-action techniques to emphasize product performance. The cinematography employs crisp, commercial lighting to highlight the razor's water-activated serums and blade precision, grounding the product within the context of elite athletic preparation.
Gillette · Body
Gillette presents a focused commercial spot for the Body razor, capturing the daily grooming routine of a young man. The film highlights the Mach3 body razor in a domestic setting, framed against blue-tiled walls. Produced by GREATERGOOD, the piece utilizes live-action techniques to emphasize a clean, straightforward visual aesthetic. The work maintains a bright and practical focus on the grooming ritual.
Gillette · 18 Anos
Gillette's '18 Anos' campaign marks a pivotal transition for its young protagonist, centering on the daily ritual of shaving as he navigates his personal space. The narrative weaves between the digital environment of a bedroom setup and the functional intimacy of the bathroom. Produced by GREATERGOOD, this commercial utilizes a clean, modern aesthetic supported by crisp lighting. The live-action technique emphasizes the precision of the shaving routine through close-up shots of foam application and the hardware itself, maintaining a focus on the product experience.
Gillette · 50 Anos
Gillette celebrates a milestone with the 50 Anos campaign, a commercial project highlighting the morning routine of a central character. The film follows a morning ritual centered on the Mach3 razor, captured through clean, live-action cinematography. Produced by GREATERGOOD, the spot focuses on the product experience within a contemporary residential setting. The execution leans into a minimalist aesthetic, emphasizing the grooming process through precise close-up shots and a steady, calm narrative pace.
Gillette · Corpo
Gillette introduces the Mach3 razor for body grooming in this commercial campaign. The film features a man navigating a routine of facial and body care within a tiled bathroom environment. Produced by GREATERGOOD, the spot focuses on the product experience through clean lighting and intentional framing. The production leans into a live-action technique to present the transition from facial grooming to body shaving, utilizing close-up shots to showcase the razor.
Gillette · Pressure
The Pressure campaign for Gillette explores a cinematic narrative set against the backdrop of the coast. The work follows a sequence of intimate, contemplative moments that transition into high-energy water action, grounding the storytelling in physical intensity. Produced by Curfew and represented by Rabbit, the film utilizes fluid camera movement and natural daylight to establish its pace. The visual language favors a desaturated color palette and analogue film texture, leaning into a moody, immersive atmosphere through macro-style close-ups.
Gillette · Raheem Sterling
Gillette presents a commercial spot featuring professional footballer Raheem Sterling, highlighting a personal morning grooming routine. Captured with live-action technique, the film focuses on the quiet moments of preparation in a domestic setting before transitioning to an interaction with a young visitor. The vertical commercial utilizes clean, natural lighting to emphasize the ritual of the shaving process. The production was managed by Bodacious.
Gillette · „Daniel" Long (Online)
This online video campaign for Gillette, titled "Daniel," explores a reflective moment in an urban setting. The film centres on a solitary subject atop a rooftop, framed against a dense landscape of apartment buildings during a transition in light. Produced by Abelone Films GmbH with creative work from ARTUS interactive GmbH, the piece utilises a cinematic, live-action technique. The visual composition relies on natural lighting to capture an atmospheric mood, punctuated by grainy textures and horizontal framing that emphasises the surrounding city environment.
Gillette · "Daniel" TVC
Gillette's 'Daniel' commercial follows an individual through a series of training and personal moments, moving from an urban rooftop at dusk into active outdoor fitness sequences. The narrative captures raw street-level interactions, emphasizing movement and community within an urban environment. Produced by Abelone Films GmbH with creative development from ARTUS interactive GmbH, the film utilizes a desaturated aesthetic and natural light to maintain a grounded, cinematic tone.
Gillette · "New Dads“ TVC
Gillette's 'New Dads' commercial presents a series of candid, domestic vignettes centered on modern fatherhood. The film leans into authentic, lived-in moments ranging from meal preparation to outdoor play in local park settings, highlighting the daily rhythms of parenting. The production utilizes natural light and a warm colour palette to maintain an intimate, grounded aesthetic throughout the live-action narrative. The campaign was developed by ARTUS interactive GmbH with production handled by Abelone Films GmbH.
Gillette · "New Dads" Long (Online)
Gillette's "New Dads" commercial film centers on the realities of contemporary parenthood, observing the daily domestic coordination involved in modern life. The piece features two men navigating shared parental responsibilities, from logistical planning to meal preparation within a bright, home-based setting. The production utilizes observational framing and natural light to maintain a clean aesthetic throughout the live-action narrative. The spot was produced by Abelone Films GmbH with creative development from ARTUS interactive GmbH.
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