Gillette "New Dads" Long (Online) 2025

About

This commercial video for Gillette titled New Dads explores the realities and experiences of modern fatherhood. The footage features two men collaborating on blog planning in a bright living room, holding a notebook, reviewing notes, and preparing food in a sunlit kitchen. Natural light fills the contemporary home interior, highlighting everyday parenting tasks and conversations. The clean aesthetic and observational framing capture authentic moments of connection, domestic life, and shared parental roles.