Gillette presents Handle With Care, a brand film that navigates themes of caregiving and generational connection through an intimate domestic lens. The film features a documentary-style narrative, focusing on the patient assistance of an elderly family member, anchored by warm indoor lighting and a muted, desaturated palette.
Produced by Northern Lights and Bodega Studios, the live-action project leans into a candid aesthetic. The visual approach utilizes natural light to capture the quiet, grounded moments between family members.
