Gillette „Daniel" Long (Online) 2025

About

This online video campaign for Gillette, titled "Daniel", features a man standing on a rooftop overlooking a dense urban landscape of apartment buildings during an overcast dawn or dusk. The cinematic composition uses a horizontal framing style with natural lighting, capturing the contemplative subject in a dark hoodie as he gazes out over the city. German text overlays appear on screen, prompting reflection while atmospheric shots highlight the urban backdrop.