The Getty brand identity project, led by agency Resn, serves as a comprehensive exploration of architectural form through a modern graphic lens. The work integrates high-contrast typographic layouts with live-action drone footage and cinematic documentation of architectural models created by Frank O. Gehry and Associates.
Technically refined, the project balances organic architectural curves with rigid, minimalist typography and bold color blocks. Through a mix of motion graphics, digital interfaces, and editorial spreads, the identity creates a narrative link between structural design and visual communication, utilizing clean geometric compositions and high-contrast motion design.
