Getty

Dec 2023

The brand identity project for Getty presents a comprehensive visual system that bridges architectural precision and editorial design. Developed with graphic design by Resn, the project integrates bold typography with high-contrast layouts to frame structural studies and archival imagery. The visual language utilizes a palette of vibrant orange and minimalist black to create dynamic compositions that shift between digital interfaces and physical space. The project incorporates a wide array of multimedia assets, ranging from drone-captured architectural studies of the Walt Disney Concert Hall to detailed documentation of Frank O. Gehry and Associates’ scale models. Through the application of motion graphics and clean geometric overlays, the identity explores the intersection of typographic expression and architectural form. Execution involves a mix of cinematic motion design, vector illustrations, and minimalist graphic design, emphasizing texture and structural hierarchy.

Horizontal, Clean

Brand Film / Corporate Video