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BrandGetty
ProjectBrand Identity
Graphic layout featuring a large white letter J alongside black text and a black-and-white photograph of a man working.

Getty Brand Identity 2023

Associated creatives

Resn
ResnGraphic Design

Tags

graphic design layoutgraphic designletter jtypographyblack and white photograph

Description

This graphic design layout for the Getty brand identity project features a striking split composition. On the left, a large white letter J and descriptive text are set against a solid black background. Adjacent to this, a black-and-white photograph depicts a man working with a technical drafting tool. The design incorporates clean typography and strong contrast, set against an abstract architectural background.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Context

Advertising Campaign