Getty Brand Identity 2023

Description

This motion graphics video presents a brand identity project for Getty created by Resn. The sequence opens with bold black typography reading 'SCULPTING HARMONY' against a vibrant orange background, accompanied by architectural sketch annotations. The animation transitions into aerial and street-level footage of the Walt Disney Concert Hall in Los Angeles, showcasing its distinctive curved stainless steel panels. Informational text overlays detail the building's design by Frank Gehry and its impact on the urban landscape. The visual style combines graphic design elements with live-action drone footage and subtle camera movements.