Gentil

Jan 2023

The campaign launch for Gentil explores the intersection of skincare and personal wellness through a series of intimate, tactile vignettes. Across the photography, the visual language remains consistent, leaning into clean, minimalist aesthetics to emphasize the physical properties of the products and their interaction with the body. Creative director Justin Woo and photographer Victoria Zschommler employ macro, natural light, and analogue film techniques to highlight textures ranging from viscous gels to smooth capsule surfaces. The project balances clinical precision with an editorial approach, focusing on the sensory qualities of the items within a warm, monochromatic color palette. By isolating forms against neutral backgrounds, the work centers on the material honesty of the collection, favoring a raw and focused presentation of skincare and supplement details.

Editorial, Vertical, Clean, Warm

Natural light, Macro

Skincare

Advertising Campaign