Gentil: Campaign Launc

Jan 2023

Gentil debuts its inaugural beauty and skincare campaign through a series of minimalist editorial visuals. Captured by photographer Victoria Zschommler with creative direction by Justin Woo, the imagery leans into macro photography and clean compositions to highlight the tactile qualities of the brand's formulas and supplements. Across the campaign, the work utilizes natural light and a warm, monochromatic palette to emphasize product texture, from viscous, transparent gels to encapsulated wellness supplements. The project adopts an intimate, close-up perspective to focus on the interplay between human form and product, maintaining a consistent, refined aesthetic.

Editorial, Vertical, Clean, Warm

Natural light

White Seamless

Advertising Campaign