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Gen A: Brand Identity

Brand
Gen A
Date

Jun 2021

Description

This brand identity project for Gen A, developed by Darling Visual Communications, delivers a comprehensive visual language spanning print stationery, environmental signage, and digital motion graphics. The design system utilizes a stark black, white, and teal color palette, anchored by minimalist typography and abstract line work. The collateral features tactile applications, including matte black boxes, textured fabric labels, and heavy-stock business cards. The identity extends into fitness-focused service documentation, incorporating monochrome imagery and sharp geometric layouts. Through a combination of 3D render / CGI techniques and fluid motion graphics, the brand maintains a clean, modern aesthetic across all physical and screen-based touchpoints.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Jet Black
Pure White
Background

Concrete Texture

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