Gen A

Jun 2021

Darling Visual Communications developed the brand identity for Gen A, utilizing a stark monochrome palette accented by vibrant turquoise details. The project establishes a cohesive visual language through minimalist typography and structured geometric layouts across both print and digital applications. The collateral system features textured paper stocks and matte black finishes, grounding the brand in a tactile, high-contrast aesthetic. These elements are complemented by custom line graphics and arrows that emphasize directional movement and service structure, particularly within their fitness training materials. The motion graphics execution further refines this identity, employing clean vector animation to showcase logo construction. By pairing sharp architectural signage with detailed stationery, the design presents a modern, integrated corporate identity.

Horizontal, Commercial, Clean, Minimalist

Typography

Concrete Texture