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BrandGen A
ProjectBrand Identity
Gen A brand identity presentation featuring typography, arrows, and black and white fitness imagery on white and dark backdrops.

Gen A Brand Identity 2021

Associated creatives

Darling Visual Communications
Darling Visual CommunicationsGraphic Design

Tags

brand identitygen a brand identitygen atypographygraphic designblack and white photography

Description

Brand identity presentation for Gen A by Darling Visual Communications, featuring clean minimalist typography and directional arrows pointing between text blocks. The layout incorporates monochrome photography of a muscular back and lifted arms, alongside structured lists detailing fitness training services. The design uses a stark black and white palette with sharp graphic contrast and textured dark paper elements.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign