Bao Makers

Oct 2024

Darling Visual Communications developed the brand identity for Bao Makers, creating a comprehensive design system that spans printed collateral, packaging, and digital motion assets. The project relies on a high-contrast aesthetic, featuring vibrant, warped checkerboard patterns across a spectrum of saturated hues, including magenta, orange, and blue. Techniques such as motion graphics and 3D render/CGI are used to animate these geometric patterns, while clean, modern typography balances the brand's playful energy with a structured layout. The identity is applied across takeaway packaging, menus, and shopping bags, maintaining a minimalist and refined look that carries through to the restaurant’s physical interior and signage. Editorial-style photography and screen print elements highlight the tactile, commercial design of the collateral.

Clean, Commercial, Graphic, Horizontal

Restaurants

White Seamless