G-Star

Nov 2024

G-Star explores the intersection of movement and architecture in the Tapdance campaign. The project centers on a rhythmic performance set against a backdrop of expansive brutalist interiors, emphasizing the interplay between the dancer’s fluid motion and the rigid, industrial textures of concrete columns and curved railings. Produced by 100% with creative input from The Family Amsterdam, the film utilizes a gritty, cinematic visual language. The live-action approach captures the subject in a black leather ensemble, navigating vast, illuminated corridors where directional lighting defines the architectural geometry of the space.

Horizontal, Cinematic, Gritty

Streetwear

Civic Building

Brand Film / Corporate Video