ASOS
Jeans by ASOS
Brand
ProjectJeans by ASOS
Date
Nov 2024
Description
This commercial for ASOS highlights a range of seasonal denim, spanning acid-wash styles to patterned outerwear and distressed trousers. The project leans into a youthful aesthetic, utilising atmospheric low-key lighting and vibrant neon-lit city backdrops to ground the apparel in an urban context. The edit employs a fast-paced montage approach, featuring dynamic movement and candid interaction from the cast. Technical execution relies on analogue film textures and high-contrast colour palettes to emphasize the specific tailoring details of the collection.
Style
Horizontal, Commercial, Desaturated, Warm
Techniques
Analogue / film, Super 8 / 16mm
Industries
High Street Fashion
Color
Jet Black
Navy
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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