Daily Paper, Adidas, Ajax: Shine
Brands
Date
Nov 2024
Description
Daily Paper, Adidas, and Ajax join forces for the 'Shine' project, a cinematic collaboration that spotlights the intersection of sportswear, fashion, and Amsterdam’s local culture. The film moves through city streets at dusk, centering on community figures and authentic urban encounters. Produced by 100%, the project utilizes live-action technique to document the atmosphere of the city. The visual narrative relies on a saturated color palette and warm lighting to frame the participants, bridging the gap between high-performance apparel and everyday street style.
Style
Horizontal, Cinematic, Saturated, Warm
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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