Daily Paper, Adidas, Ajax
Shine
Brands
ProjectShine
Date
Nov 2024
Description
Daily Paper, Adidas, and Ajax join forces for the 'Shine' project, a cinematic collaboration that spotlights the intersection of sportswear, fashion, and Amsterdam’s local culture. The film moves through city streets at dusk, centering on community figures and authentic urban encounters. Produced by 100%, the project utilizes live-action technique to document the atmosphere of the city. The visual narrative relies on a saturated color palette and warm lighting to frame the participants, bridging the gap between high-performance apparel and everyday street style.
Style
Horizontal, Cinematic, Saturated, Warm
Industries
Sportswear
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.