ASOS: Sam de Jong ASOS
Brand
Date
Nov 2024
Description
This high-street fashion campaign for ASOS, directed by Sam de Jong, channels an energetic aesthetic through a fast-paced video montage. The project cycles through diverse settings, from sunlit streets to night-time sequences, utilizing live-action technique to capture streetwear and casual apparel in motion. Produced by 100%, the film emphasizes kinetic movement and varied framing to showcase the collection. The visual language leans into cinematic pacing and slow motion to build a rhythmic narrative across the various lifestyle setups.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
Slow motion
Industries
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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