This high-street fashion campaign for ASOS, directed by Sam de Jong, channels an energetic aesthetic through a fast-paced video montage. The project cycles through diverse settings, from sunlit streets to night-time sequences, utilizing live-action technique to capture streetwear and casual apparel in motion.
Produced by 100%, the film emphasizes kinetic movement and varied framing to showcase the collection. The visual language leans into cinematic pacing and slow motion to build a rhythmic narrative across the various lifestyle setups.
