ASOS

Nov 2024

ASOS presents a dynamic fashion campaign directed by Sam de Jong, capturing an energetic series of vignettes that highlight seasonal streetwear and casual apparel. The project utilizes live-action technique and cinematic framing to transition through varied environments, ranging from sunlit suburban streets and pool-side setups to interior library dance sequences and moody night walks. The visual narrative leverages a rapid-fire edit to showcase diverse styling in constant motion. Through the application of slow motion and clean camera movement, the work maintains a high-energy aesthetic focused on movement and modern street-style silhouettes.

Horizontal, Commercial, Cinematic, Clean

Slow motion

High Street Fashion

Advertising Campaign, Social Media / Short Form Video