Greenpeace

Make Future

Brand

Date

Nov 2024

Description

Greenpeace presents 'Make Future,' a campaign designed to highlight the raw intensity of the marine environment through a series of dramatic, live-action sequences. The footage features surfers navigating heavy, turbulent swells, shifting between high-energy surface paddling and moody, submerged perspectives. Produced by 100% with creative direction from the team at Dawn, the campaign leans into a cinematic aesthetic. The production utilizes desaturated, cool color grading to establish a tense atmosphere, underscored by an overcast sky and rhythmic, churning waters.

Style

Horizontal, Cinematic, Desaturated, Cool

Industries

Public Awareness

Color

Navy

Charcoal

Background

Ocean

Context

Advertising Campaign, Brand Film / Corporate Video