Greenpeace: Make Future
Brand
Date
Nov 2024
Description
Greenpeace's 'Make Future' campaign is a public awareness initiative that centers on the intersection of human endurance and environmental volatility. The film channels a high-stakes narrative through live-action footage of surfers navigating turbulent, heavy ocean swells. Crafted by the teams at 100% and Dawn, the work leans into a cinematic visual language defined by desaturated, cool color grading. Moody underwater perspectives and shifting surface-level shots emphasize the raw environmental setting, utilizing a deliberate, tense atmosphere to ground the message.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Color
Navy
Charcoal
Background
Ocean
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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