Greenpeace's 'Make Future' campaign is a public awareness initiative that centers on the intersection of human endurance and environmental volatility. The film channels a high-stakes narrative through live-action footage of surfers navigating turbulent, heavy ocean swells.
Crafted by the teams at 100% and Dawn, the work leans into a cinematic visual language defined by desaturated, cool color grading. Moody underwater perspectives and shifting surface-level shots emphasize the raw environmental setting, utilizing a deliberate, tense atmosphere to ground the message.
