Full Circle Coffee Roasters: Brand Identity

May 2022

Full Circle Coffee Roasters engaged Angel & Anchor to develop a comprehensive brand identity, spanning packaging design, environmental signage, and merchandise. The project centers on a minimalist aesthetic, utilising clean typography and geometric circular motifs across various touchpoints. The visual system incorporates a restrained colour palette and vector-based graphic elements, applied consistently from storefront signage to matte-finished product packaging. The design prioritises clarity, using distinct colour accents to differentiate coffee origins and blends. Through the use of natural light and studio compositions, the collateral highlights the tactile quality of the materials and the precision of the branding.

Commercial, Clean, Horizontal

White Seamless

E-commerce / Product