Full Circle Coffee Roasters
Brand Identity
May 2022
Full Circle Coffee Roasters engaged Angel & Anchor for a comprehensive brand identity project. The work centers on a minimalist aesthetic that bridges product packaging and architectural signage. Featuring clean typography and distinct geometric circular elements, the design system maintains a restrained, professional appearance across both physical merchandise and urban store-front application. The collateral utilizes a palette of high-contrast white and dark grey tones, accented by colour-coded labels that denote specific coffee blends. With an emphasis on clean layouts, the identity incorporates vector-based graphic elements and textured matte surfaces to communicate a modern, cohesive brand presence.
Commercial, Clean, Horizontal
Beverages
White Seamless
E-commerce / Product
