Home
·Media
·Full Circle Coffee Roasters brand identity packaging

Close-up of a white coffee bag with a black heat-sealed bottom displaying the text WHAT GOES AROUND against a neutral studio backdrop

Full Circle Coffee Roasters Brand Identity 2022

Associated creatives

Description

This image presents a close-up product shot of a coffee bag designed as part of a brand identity project for Full Circle Coffee Roasters by Angel & Anchor. The composition focuses on the dark, heat-sealed bottom gusset of the packaging, which features the capitalized text WHAT GOES AROUND printed cleanly against a dark surface. The main body of the bag is white with subtle linear patterns and blue accents visible along the top edge. The studio lighting casts soft shadows, highlighting the matte texture of the packaging material against a plain light-colored backdrop. The minimal setup emphasizes the graphic details and typography of the brand design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Macro, Natural light

Industries

Beverages

Color

Pure White (50%)

Jet Black (50%)

Background

White Seamless

Context

E-commerce / Product