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Close-up of a white coffee bag with a black heat-sealed bottom displaying the text WHAT GOES AROUND against a neutral studio backdrop

Full Circle Coffee Roasters Brand Identity 2022

About

This image presents a close-up product shot of a coffee bag designed as part of a brand identity project for Full Circle Coffee Roasters by Angel & Anchor. The composition focuses on the dark, heat-sealed bottom gusset of the packaging, which features the capitalized text WHAT GOES AROUND printed cleanly against a dark surface. The main body of the bag is white with subtle linear patterns and blue accents visible along the top edge. The studio lighting casts soft shadows, highlighting the matte texture of the packaging material against a plain light-colored backdrop. The minimal setup emphasizes the graphic details and typography of the brand design.

Brand

Full Circle Coffee Roasters

Project

Full Circle Coffee Roasters Brand Identity 2022

Keywords

coffee bag packagingcoffee bagpackaging designbrand identityproduct packagingwhite coffee bagsealed coffee bag

Credits

Angel & Anchor
Graphic Design

Styles

HorizontalCommercialCleanMinimalist

Techniques

MacroNatural light

Industries

Beverages

Background

White Seamless

Context

E-commerce / Product
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