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Brand
Frito-Lay
Project75 years in 14 hours ⏱️

Frito-Lay 75 years in 14 hours ⏱️ 2023

Associated creatives

HEARTLENT GROUP
HEARTLENT GROUPAgency / Creative

Tags

model walking runwayfashion modelmodelrunwayaudience filming on phonesaudiencepeople watching fashion show

Description

This dynamic event video for Frito-Lay's project 75 years in 14 hours ⏱️ captures a vibrant fashion show presentation. Models walk a runway styled with bold, colourful apparel while an enthusiastic audience records the performance on mobile phones. The energetic atmosphere is highlighted by artistic set displays, atmospheric lighting, and branded backdrops celebrating the anniversary. The footage combines professional event videography with engaging lifestyle moments.