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BrandFreestyle
ProjectBrand Identity
Large outdoor billboard advertising Freestyle featuring patterned diaper on purple background against blue sky

Freestyle Brand Identity 2024

Associated creatives

Marina Veziko
Marina VezikoGraphic Design
Sofia Okkonen
Sofia OkkonenPhotography
Garrett Fox
Garrett FoxPhotography
Ryan Stokes
Ryan StokesPhotography
Aava Eronen
Aava EronenPhotography
Otso Reitala
Otso Reitala3D
Open Statement
Open StatementWeb Development
Librarie
Librarie
Lars Högström
Lars HögströmMotion
Tytti Halonen
Tytti HalonenMotion
Janine RewellCristina Martinez
Janine RewellCristina MartinezPattern Design

Tags

patterned baby diaperbaby diaperdiaperfreestyle billboardbillboard advertisingbillboard

Description

An outdoor advertising billboard for the Freestyle brand identity campaign is mounted against a clear blue sky. The large rectangular display features a vibrant purple background showcasing a patterned baby diaper as the central product hero. Brand typography and promotional text for Whole Foods Market appear alongside the product image, illuminated by overhead lighting fixtures attached to the top structure.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Pure White (50%)
Lavender (50%)

Background

Clear Sky

Context

Out of Home (OOH)