Fox Sports
Pit Crew
Brand
ProjectPit Crew
Date
Mar 2026
Description
Fox Sports presents Pit Crew, a broadcast commercial conceptualized by R/GA Americas and produced by Golden LA. The spot centers on a broadcast desk environment, where two sports commentators are interrupted by a rapid-fire NASCAR pit crew sequence that transitions through the studio setting. Executed through a mix of live-action technique and clean visual composition, the film integrates sports broadcasting conventions with high-energy automotive action. The project features production and VFX work by Golden LA and Apache, with a musical score composed by Kevin Gallagher.
Style
Horizontal, Commercial, Action, Clean
Industries
Motorsport
Color
Jet Black
Pure White
Navy
Background
White Seamless, Set-dressed
Context
TVC / TV Commercial
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