Fox Sports presents Pit Crew, a broadcast commercial spot that bridges the gap between traditional sports broadcasting and the high-octane environment of NASCAR. The narrative places two commentators at a standard broadcast desk, only to have the studio space interrupted by a pit crew navigating a virtual racetrack.
The production, led by R/GA Americas and Golden LA, utilizes a mix of live-action technique and clean, action-oriented cinematography to maintain the energy of the sport. Post-production for the spot was handled by Apache, with music composed by Kevin Gallagher.
