Ford: Ford Transit Trail - Van Life
Brand
Date
Jul 2025
Description
Ford explores the intersection of automotive travel and outdoor living with its Transit Trail Van Life project. The campaign, produced by Local Boy, documents the utility and custom-outfitted interior of the Transit Trail in a forest campsite setting. Utilizing a live-action technique and natural light, the footage focuses on the practicalities of remote travel. The narrative highlights the vehicle's role in an outdoor lifestyle, captured through a clean, documentary-style lens.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Navy
Light Grey
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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