Ford
Sydney Sweeney
Brand
Date
Jan 2025
Description
Ford presents an automotive campaign featuring actress Sydney Sweeney. The project documents the restoration of a vintage red Bronco, focusing on the mechanical process within a workshop environment before moving to a coastal drive. Directed with a cinematic approach, the campaign utilizes live-action technique and warm color grading to emphasize a hands-on, authentic tone. Wieden+Kennedy New York provided creative direction for the spot.
Style
Horizontal, Cinematic, Warm
Industries
Electric / EV
Color
Scarlet
Pure White
Camel
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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