Ford: Summer Super Charged (Director's Cut)
Brand
Date
Sep 2022
Description
Ford's "Summer Super Charged" campaign, produced with Wieden+Kennedy New York and Stept Studios, captures a series of outdoor excursions centered around the capability of its vehicle lineup. The film transitions between quiet moments of gear preparation by a lakeside and the technical movement of trucks navigating winding rural terrain during wet-weather conditions. The edit leans into a naturalistic visual language, relying on earthy tones and natural light to frame the vehicles within an active, adventurous landscape. This project was developed as a commercial live-action piece, emphasizing the versatility of the pickup truck segment.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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