Ford’s Summer Super Charged campaign highlights the utility and rugged capability of their pickup range. Captured by Stept Studios, the commercial film focuses on the intersection of outdoor lifestyle and automotive performance, with sequences depicting gear preparation and off-road driving through scenic terrains.
The production leans into natural lighting, utilizing warm, golden hour tones to establish an immersive environment. The narrative, developed in collaboration with Wieden+Kennedy New York, follows a live-action technique to ground the vehicle in adventure-ready settings, emphasizing its presence by the lakeside and on open roads.
