Ford: Summer Sales Event 2022
Brand
Date
Dec 2025
Description
Ford presents its Summer Sales Event 2022 through a cinematic campaign that balances outdoor exploration with modern retail environments. The film moves between wide-angle drone footage of vehicles navigating mountainous landscapes and the precise, controlled interior of a dealership showroom. Featuring creative direction and agency support from GTB, the production highlights vehicle utility through close-ups of dashboards and infotainment interfaces. The visual language utilizes warm natural lighting for the driving sequences, contrasted by bright, high-key commercial lighting within the showroom, captured via live-action technique.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.