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Ford: Summer Sales Event 2022

Brand
Ford
Date

Dec 2025

Description

Ford presents the Summer Sales Event 2022, a commercial campaign highlighting the 2023 Ford F-150. The spot balances exterior automotive performance with interior technological capabilities, featuring detailed shots of the vehicle’s dashboard, touchscreen interface, and gear shifters. The production leans into a cinematic visual approach, utilizing drone footage to capture the scale of the dealership lot at sunset. The narrative flow showcases the utility of the truck bed and outdoor integration, employing a warm color grade and live-action techniques to emphasize the vehicle's versatility in everyday settings. Agency GTB led the creative development, with original sound production provided by MAS-Music and Strategy.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries
Luxury Automotive
Color
Navy
Pure White
Background

Street

Context

TVC / TV Commercial

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