Ford: Summer Sales Event 2022
Brand
Date
Dec 2025
Description
Ford presents the Summer Sales Event 2022, a commercial campaign centered on the F-150 truck. The project blends polished automotive product shots with lifestyle-driven live-action sequences. Directed through agency partner GTB, the film tracks the vehicle across varied settings, from city streets to outdoor social gatherings. The visual narrative utilizes warm lighting and natural light to emphasize both the exterior design and interior functionality of the truck. Audio production was handled by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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