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Ford: Summer Sales Event 2022

Brand
Ford
Date

Dec 2025

Description

Ford presents the Summer Sales Event 2022, a commercial campaign that traces a narrative arc between the heritage of childhood soapbox racing and the reality of contemporary family road trips. The film connects these themes through a journey from quiet suburban neighborhoods to expansive mountain vistas, emphasizing the versatility of the fleet in motion. Produced with creative direction by GTB and featuring sound design and music curation by MAS-Music and Strategy, the campaign leans into a live-action technique to ground its storytelling. A warm colour grading and consistent use of natural light are used to maintain a nostalgic and optimistic visual tone throughout the piece.

Style

Horizontal, Commercial, Warm, Nostalgic

Techniques

Natural light

Industries
Luxury Automotive
Color
Royal Blue
Golden Yellow
Crimson
Background

Street

Context

TVC / TV Commercial

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