Ford: Summer Sales Event '20 - Product
Brand
Date
Dec 2025
Description
Ford's Summer Sales Event '20 campaign captures a series of outdoor excursions, highlighting the utility of the F-150, Explorer, Expedition, and Escape models. The spot moves through varied landscapes, from coastal highways to mountain passes, pairing each vehicle with activities such as boat towing, cycling, and camping. Produced by GTB, the film leans into a cinematic aesthetic, utilizing golden hour lighting and warm color grading to emphasize the vehicles' presence in open-road environments. Sound design by MAS-Music and Strategy rounds out the live-action technique, reinforcing the focus on adventure and seasonal performance.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Medium Grey
Royal Blue
Background
Street
Context
TVC / TV Commercial
Associated creatives
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