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Ford: Ready Set Ford

Brand
Ford
Date

Sep 2025

Description

Ford's Ready Set Ford campaign balances the agility of human endurance against the precision of performance engineering. Developed with creative agency Wieden+Kennedy New York, the project oscillates between a runner navigating a desert terrain and sports cars executing drifts on a track under night illumination. The execution relies on cinematic camera angles and fast-paced editing to establish a rhythm between organic motion and heavy machinery. While the high-octane sequences drive the narrative, subtle shifts into domestic interiors provide a grounding contrast, utilizing a moody visual palette to frame the automotive action through a live-action technique.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Slow motion

Industries
Luxury Automotive
Color
Navy
Camel
Background

Street

Context

TVC / TV Commercial

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