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Ford: One on One

Brand
Date

Jul 2024

Description

Ford presents 'One on One,' a commercial spot highlighting the brand’s vehicle pickup and delivery service. The narrative unfolds through a competitive game of basketball in a residential driveway, grounding the automotive service in a relatable, suburban context. Developed with agency VLM, the live-action project integrates the vehicle service experience into a high-energy, casual domestic setting. Sound design and music composition for the campaign were provided by Yessian Music.

Style

Horizontal, Commercial

Color
Royal Blue
Jet Black
Background

Road

Context

TVC / TV Commercial

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